In recent years, kite boarding has become such an integral part of South Padre's tourist industry that a number of support businesses such as Air Padre Kiteboarding have cropped up to support both visiting and resident kiteboarders. In addition to selling kites and other equipment, Air Padre also offers lessons for those looking to break into the sport.
The popularity of the sport in Deep South Texas has also spawned an annual event, the South Padre Island Kite Roundup, which is held each spring. During the event, there are equipment demonstrations, amateur competitions, professional exhibitions and more.


